Do you wish you could reach potential customers who are near your business? Or how about reaching potential customers who are shopping at your competitors’? This is all possible through a tactic called Geo-Fencing.

Geo-Fencing is an advanced location-based mobile advertising technology powered by latitude and longitude data. This data targets specific geographic areas with a component of variable recency. Furthermore, Geofencing enables customized targeting shapes and sizes up to 100 meters.

What does this mean for your business? Let’s take a look.

With the Geo-Fencing tool, we can select a variety of different locations that fit your business. These locations may include your competition, other businesses that your potential customer may be shopping at, similar businesses to your own, etc. Once we have determined these locations, we will then create customizable shapes to “fence” around these areas. The customizable shapes will be the areas your potential customer will be located within in order to view your ads within their mobile apps.

In addition to serving in-app ads, we will continue to serve users ads for up to 30 days after they leave the geo-fenced area. This is extremely powerful in order to stay top of mind if your potential client is not quite ready to make a purchase.

Written by: Digital Marketing Sales Coordinator